Friday, October 29, 2010

Australian market continues to grow: Rail Europe

Rail Europe CEO, Pierre-Stephane Austi was in Sydney yesterday to celebrate the fact that more Australians are travelling by train in Europe than ever before.

Rail Europe sales are up 63 per cent in Australia, while global sales have also increased by 41 per cent.

“We attribute these extremely pleasing results in Australia to our distribution networks, marketing initiatives and advanced technology that have allowed more clients access to cheaper fares and the advantages of ticketing in Australia,” says Mr Austi.

“We believe that the Australian market will continue to grow – especially with the strength of the Australian dollar combined with the ease of booking and access to the fantastic range of fares that we can offer,” said Richard Leonard, Rail Europe Manager Australasia.

“[Travellers] are shifting more and more from air to rail."

Click for article source.

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